Title: The Digital Marketing Launchpad
Authors: David Lightbody & Heidi Anderson
Launch Date: 27 November 2019
Overall Rating: 4/5 Stars
It was purely by chance. I logged in on a perfect day, and I spotted an inviting blog article by a fellow community member. The article welcomed those interested in scanning through the first draft of the ebook I am reviewing right now. As of the day it was released, I was among the first to get the final copy.
Now that I have read the final version, here is my last thought of it in the form of a review.
What is The Digital Marketing Launchpad
The digital marketing launchpad in this review is an E-book that guides how to create, market, and sell digital products without spending a penny.
According to the authors, their underlying principle of using free tools is to show users that one does not need to spend a fortune to make money. Take note of the word need. And they detailed their reasoning in the book as well as on their sales page.
Now, let’s see if the book illuminates what it promises.
What to expect from the digital marketing launchpad
Expect an electronic book in PDF with four sections that make up 89 pages. Here is the breakdown in segments:
Section 1 – How to create your own digital marketing products
Section 2 – Free tools to create your own digital products
Section 3 – How to market your products with free traffic strategies
Section 4 – Free ways to sell your digital products
Starting with the first section;
How to create your own digital marketing products – Section 1
The first heading you will see in this section reads, “What topic should you create your product?
Now, wait a minute; what product am I creating here?
Of course, you need to know what product you are creating, why you create it, and for whom. Relax, the authors knew what they were doing, and they covered that aspect with a few examples too. It comes together as they bring the elements of choosing a niche and consider when doing so. I learned quite a few things there, so thumbs up.
The remainder of section one details the steps and techniques to create a digital product. It starts with finding the problems to solve, researching questions and compiling answers into a digital information product. I honour the brilliant free research techniques and strategies they outlined that brings all the pieces together. That portion of section one is a highlight to me. It makes the manual process of finding information about unfamiliar niches a lot easier than I initially thought.
Free tools to create your digital products – Section 2
This section does not only provide a list of tools and some software to use. It also outlines and details each step with information on how to use each suggested tool.
To be completely transparent, I haven’t tried all the tools they suggest testing if they are entirely free or have free versions. But I did identify a few and some software that I already use. Although they are not altogether complimentary, their free versions do pretty much a decent job. By the way, the authors did mention that the tools may not be completely free.
Can one create an essential product using a free tool with basic features? If the answer is yes, then it validates the word “need” in their underlying principle. And to me, it’s a yes.
How to market your products with free traffic strategies – Section 3
Again, here, the authors outline and details a variety of free white hat methods of marketing a product online. Within my scope of expertise, the marketing techniques and the tools they suggest allows for free use. The authors maintained their promise.
Free Ways to sell your digital products – Section 4
This section wraps up the book by detailing the three things that facilitate the selling of a product online. From creating a sales page to creating sales copies on sales pages, right to the free means of taking payments for your products. By the way, this last section requires you to have a website, and you’ll obtain all the information you need to do that inside the book.
Reflecting on my review, it appears this book ticked all the boxes, or did it not?
Why I rated the digital marketing launchpad four stars instead of 5
One might wonder why I did not award full marks to this ebook.
Here is the reason;
1. Since I have not personally tested all the tools to validate the authors’ statements of doing all that without spending a penny, I cannot merely assert their comments without verifying. But to be fair, I’ll give them the benefit of the doubt and not deduct a point since it is the reader’s task to test the tools, and I did not.
2. Provided tools are free to use; only those who already have the necessary resources to execute the mission can do away without spending a penny. Otherwise, those who do not have a computer and free internet connection; will have to spend money to facilitate the whole process. That may oppose the full subtitle of the book, so I deducted a point.
How much does the digital marketing launchpad cost
Where to buy the digital marketing launchpad
Anyone can buy this E-book directly from the authors’ sales page.
Apart from the suggested free tools and the detailed steps on how to use each recommended tool, the strategies and techniques presented in this book make it an excellent framework to adopt when creating a product, ideally, for those who are into creating a digital information product, online marketers, aspiring online entrepreneurs, and those who fit within those categories (in my opinion). If any of it is your dream, this could be a golden guide you might be looking for to get you started and making your dream a reality.